Alcohol Sale Regulations

Alcoholic Beverage Sales Ordinance

The City recently revised its standards pertaining to the sale of alcoholic beverages. These changes will improve existing and future establishments, and offer greater protection for the community from the potential negative effects of alcohol sales. 

On December 4, 2021, these new regulations will go into effect and the City will begin implementing the new procedures and requirements for businesses selling alcoholic beverages. 

The new process will evaluate whether a business qualifies as a “Deemed Approved” business; which is an approved, currently active business, that meets all of the new City regulations. The City will also begin collecting an Annual Alcohol Regulatory fee of $250 which will be due when renewing a business registration. The fee is intended to cover the costs associated with conducting an annual review of businesses that sell alcohol as well as the completion of an on-site inspection.

If you have any questions regarding the new regulations or would like to schedule a site visit, feel free to contact the Community Development Department, at (951) 332-6464 or email

 Additional Information

  • To view a handout describing the components of the “Deemed Approved” status, please click here. 
  • To view our Frequently Asked questions handout in English and Spanish, please click here.
  • To view a copy of the staff report and the Ordinance, please click here.